CLEVER LOGOS
Logos are my favorite thing to design. I usually go through a similar process each time I start on a logo. I’ll start by sketching handfuls of ideas, play with a variety of type faces, then narrow it down to my favorite five to seven. I do everything I can to perfect those and then get other designer’s opinions about which they think are the strongest options.
IN CASE YOU WANTED TO KNOW
Hello. My name is Louie (or Louis if you need me to be your guard dog).
I have been very busy ever since I joined the unitOne team, although I am considered the most laid back canine of the bunch. That of course makes me really cool. Not that I care too much. But sometimes it gets me a belly rub.
MOVIE POSTER DESIGN 101
When Hollywood finds a formula that works they will reuse it until the end of time. Recently Tonya shared with us a website that takes a look at movie posters from the past. There are some strikingly similar design patterns.
Can you guess what these movies are all about?
These movies focus on a hot girl and some poor guy running after her. There will probably be at least one sex scene and a fair number of corny laughs.
PAY ATTENTION
Pay attention and improve.
I was reading a book about design and creativity. The author suggested that a serious product designer should always carry a notebook and keep an eye out for the product that is designed badly. You make a note, take it home and improve it. And then you are supposed to send the design idea to the company so they can make the improvement.
Wouldn’t that be lovely.
UNITONE OUT & ABOUT
Here are some of the events we will be attending this month:
January 19th PDMA – Habits: How Your Customers Really Make Decisions by Dr. Neale Martinis, www.pdma.org
January 26th IoPP – Sealed Air: Think outside the dots, www.iopp.org/southeastern
— Sylvia Kay
THE REDESIGN OF MARTHA STEWART
When you hear the name Martha Stewart, I’m sure many things run through your mind; from her going to jail, her only daughter bad-mouthing her in a new book, to her impeccable array of home and craft accessories.
From a design perspective, I find the branding of her collections to be some of the most sleek, beautiful, modern and consistent looks out there. She has created so many branches of her empire with the various magazines, crafts, linens, pet accessories… the list could go on forever… and yet they each have their own identity and at the same time feel very “Martha Stewart-y”.
SISYPHUS 2012
In Greek mythology Sisyphus (/’sɪsəfəs/; Greek: Σίσυφος, Sísyphos) was a king punished by being compelled to roll an immense boulder up a hill, only to watch it roll back down, and to repeat this throughout eternity. (Wikipedia)
Are things actually changing or do we just repeat ourselves over and over while time passes?
THUNDERSHIRT TO THE RESCUE!?
My brother Bruno is autistic, my canine brother that is. Now I know you’re asking can dogs really have autism? Yes, in fact they can. My moms have spent a lot of time researching, working with a special dog physiologist, trying medication and really not a lot has been too successful.
Bruno’s symptoms sound a lot like human autism. Here are a few of the more noticeable ones that I can remember.
HAPPY BIRTHDAY?
Soon the United Nations estimates, the world’s population will reach seven billion. Because censuses are infrequent and incomplete, no one knows the precise date — the Census Bureau puts it somewhere next March — but there can be no doubt that humanity is approaching a milestone.
The first billion people accumulated over a leisurely interval, from the origins of humans hundreds of thousands of years ago to the early 1800s.
Adding the second took another 120 or so years.