A GREAT REBRANDING
Many brands that are fortunate enough to have longevity, find themselves in need of a facelift or rebrand every 5 – 10 years or so. The reasons are varied– sometimes it’s because the company has changed direction or focus; other times it might just be a need for a modern refresh to an outdated look and feel. Take a look below at what I consider to be a powerful example of “Before + After” rebranding. MORE
HAS THE DIGITAL AGE SMOTHERED TRUE CREATIVE TALENT?
As the digital age places the tools once reserved for the few into the hands of the many what will become of our culture? Will true talent still rise to the top or will it be lost amongst the masses?
Some may say that this is a bleak look at our civilizations’ creative future and take the opposing stance that finally previously undiscovered talent is being found. Thank you Scooter Braun for Justin Beiber! MORE
