LET ME SHOW YOU A STORY…
I heard an interesting discussion on the radio while enduring my lovely Atlanta commute to work this morning. It was about research done on the brain to determine how we make moral decisions.
Now, I don’t want to get all “moral” on you, but I found the topic fascinating and I think the decision making process that was discussed is true, in general.
Interestingly enough, the tools that scientists use to research what influences our brain in the decision-making process are “stories”. MORE
TRANSFORM YOUR BRAND!
That’s what we hope to encourage you to do anyway. How you might ask? By space-cubes and lasers! aka two of unitOne’s (my) favorite things. In this video you’ll experience a fraction of our creative spectrum showcasing design, animation, action and danger!
CATS ARE THE NEW BABIES!
A few years ago babies in commercials were extremely popular. It all started with the E Trade babies and then were closely followed by a slew of other baby ads.
The times have now changed and cats have become the new babies. If you take a look at YouTube you’ll see that a cute cat can get you millions of hits. How silly!
STYLE GUIDES
I’m sure you’ve heard the term Style Guide or Branding Guide by now and wonder if you need one for your company. In my opinion, they are always a good idea no matter if you’re a small or a large company. This guide will give anyone who is working with your brand clear guidance about how to maintain consistency in the identity that you (and your designers) have worked so hard to create. MORE
THE REALITY OF AUGMENTED REALITY
The concept of augmented reality has been around for quite some time now, however, we can expect to see significant advances and new applications for this technology in the near future.
To explain it simply, augmented reality involves a merge of different information layers. Usually a “real-world” layer is enhanced with additional information provided by digital layers such as sound, video, graphics or GPS data. All of the information layers are then integrated into a single application. MORE
CALL ME MAYBE – UNITONE MUSIC VIDEO!!
See what *really* goes on behind our office doors…
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AJC INTERVIEWED INES
Ines and I are always looking for ways to improve unitOne from a business operations and customer experience stand point. It’s not enough to have a great product or talent but to run a business successfully involves many skills.
THAILAND – HELPING PEOPLE QUIT SMOKING
Tobacco is one of the most addictive substances on our planet. It is also the most preventative cause of death in America. Smoking related diseases kill one in 10 adults globally and one in five in the US. That is one person every 8 seconds. MORE
THE BOOK THAT CAN’T WAIT
I’d like to share a short video from Argentinean independent publisher Eterna Cadencia.
It highlights a recent publication called “The Book That Can’t Wait”, an anthology put together to showcase the work of talented new authors.
The book gets it’s highly appropriate title due to it being printed using a special ink that slowly disappears within two months of coming into contact with the environment.
IN CASE YOU WANTED TO KNOW
Hello. If you remember my name is Louie (or Louis if you need me to be your guard dog). I am very skilled in barking and running up to poor individuals to scare them. I can do that. My ego is big for my size. As I said before, I am pretty cool. MORE
