TREND ALERT: NAIL ART
I’ve noticed it in my personal habits recently, and observed it all around me—nail polish is everything right now! I see women of all stripes going all out, using nail art as a method of self-expression and personal style.
But upon further reading and research, I’ve learned that it’s quite possibly a little deeper than just a fashionable outlet.
Nail polish has been an actual growing trend in the past 2 years. In fact, polish sales went up 54% globally in 2011! It has been theorized that in a strained economy, nail polish has come to represent “affordable luxury”. When we have to give up other more costly indulgences we can rely on this budget friendly extravagance to make us feel better about our current circumstances. MORE
VIDEO OF THE WEEK
In this digital world of ours the ability to tell a story with out using words is a very powerful skill. As the Internet allows us to communicate with people across the globe often times language muddies communication.
May’s “Video of the Week” theme centers around compelling stories told without using words.
BAD PROFILE PIC…LET’S FIX THAT
This is #2 in my series of basic retouching skills. Today, I will show you how to perform minor cosmetic enhancements like “liposuction” to your waistline or fixing the bump on your nose and under your jawline – without the cost of surgery!
VIDEO OF THE WEEK
This PSA or “Publice Service Announcement” is extremely powerful.
I think the video speaks for it’s self.
QR CAN BE COOL!
Recently, I was researching some creative ways to implement QR Codes in design, and I was really intrigued by some of the examples of QR Code design and use that I found.
For the less technically aware out there, QR Codes (Quick Response Code) are 2D matrix barcodes that can hold thousands of alphanumeric characters of information. In recent years, QR codes have become common in consumer advertising and packaging because the wide use of smartphones—now, most people have a barcode reader in their pocket. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website or other marketing messaging.
FLAWLESS SKIN? I’LL SHOW YOU HOW
This is #1 in my series of basic retouching skills like “liposuction” to your waistline, fixing the bump on your nose and under your jawline, erasing pesky acne or under eye circles.
48 HOUR RE-PACK
Whenever the topic of how to attract talent comes up, the answer is usually the same: companies find it extremely hard to find the right person for the job. This is especially true for packaging designers and engineers.
It is hard to believe, that large numbers of talented package professionals choose to settle in the North or out West when there are many consumer goods companies based right here in Atlanta. MORE
CREATIVE INSPIRATION
I am always looking for inspiration whether I am working on a corporate video, marketing campaign, TV commercial or music video. Lately it feels to me like the web is inundated with lack luster material. Youtube, Facebook and Twitter have their place allowing for the immediate sharing of thoughts and user made content. But I knew that there had to be more out there and then hallelujah the clouds finally parted. When I was recently introduced to a site that is a mix of inspiring artists stories, projects and processes. MORE
CREATIVE ADS
It takes a very specific thinker to create a memorable advertisement. Creative agencies are filled with teams that have the ability to come up with extremely clever marketing messages along with design teams that push those ideas a little further when they create the printed pieces.
I’m really inspired by the following advertising campaigns and can’t help but think of where those creatives were or what they were doing when that idea popped into their heads!
BRAND HONESTY
Transparency, Authenticity & Brand Honesty…
From BP to Toyota, consumers have been through a lot in recent years and are demanding more from the companies that they patronize. They are no longer just sitting back and accepting what corporations are telling them about their products and practices.
Businesses are now expected to have a greater level of authenticity than ever before.
