NEXTPACK EVENT
Come and see us at NEXTPACK,
The Summit on the Future of Packaging at
The Coca-Cola Company, April 10, 2012
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THE NEXT COOL EVENT
The Next Cool Event
at the Atlanta Expo Center North
February 17 & 18, 2012
Try to imagine almost three football fields of amazing design, fabulous food, music and people all under one roof!
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FAST! CHEAP! GREAT!
Reasoning that could very likely take the better part of an hour to explain, now spelled out in shapes and colors by our friend, Monsieur Venn-diagram!
THE ‘BRANDLESS’ TREND
It’s hard not to notice that more and more, a simplified approach to branding is entering the marketplace. The reasons for this minimalist style vary.
In some instances a company may want to shed the “baggage” associated with their company name, for some–less branding opens up options for new product lines, and for others, “less is more” is just a more aesthetically pleasing modern look.
What do you think?
MY FIRST TIME AT THE BEACH!
I think I must have been really good over the last year.
Well, at least I think I was awesome (even though sometimes I still chew on stuff… but then I am the “cute puppy” and can get away with anything…) - but seriously, other than that I am an awesome doggy… Anyhow, last month my parents took me to that big blue splashy pool.
CLEVER LOGOS
Logos are my favorite thing to design. I usually go through a similar process each time I start on a logo. I’ll start by sketching handfuls of ideas, play with a variety of type faces, then narrow it down to my favorite five to seven. I do everything I can to perfect those and then get other designer’s opinions about which they think are the strongest options.
IN CASE YOU WANTED TO KNOW
Hello. My name is Louie (or Louis if you need me to be your guard dog).
I have been very busy ever since I joined the unitOne team, although I am considered the most laid back canine of the bunch. That of course makes me really cool. Not that I care too much. But sometimes it gets me a belly rub.
MOVIE POSTER DESIGN 101
When Hollywood finds a formula that works they will reuse it until the end of time. Recently Tonya shared with us a website that takes a look at movie posters from the past. There are some strikingly similar design patterns.
Can you guess what these movies are all about?
These movies focus on a hot girl and some poor guy running after her. There will probably be at least one sex scene and a fair number of corny laughs.
PAY ATTENTION
Pay attention and improve.
I was reading a book about design and creativity. The author suggested that a serious product designer should always carry a notebook and keep an eye out for the product that is designed badly. You make a note, take it home and improve it. And then you are supposed to send the design idea to the company so they can make the improvement.
Wouldn’t that be lovely.
