January 31, 2012

Logos are my favorite thing to design. I usually go through a similar process each time I start on a logo. I’ll start by sketching handfuls of ideas, play with a variety of type faces, then narrow it down to my favorite five to seven. I do everything I can to perfect those and then get other designer’s opinions about which they think are the strongest options.

When I get to a point where I feel like I’ve come up with as many creative ideas as I can, I find inspiration from my library of the “best of” books, which have thousands of examples of incredible designs.

These are a few examples of extremely clever logos that you may have to cross your eyes or at the very least look twice at, to see all the interesting depth one simple logo can capture.

logos