July 19, 2012

Tobacco is one of the most addictive substances on our planet. It is also the most preventative cause of death in America. Smoking related diseases kill one in 10 adults globally and one in five in the US. That is one person every 8 seconds. Smoking is on the rise in developing markets and if this trend continues by 2030 it will kill one in six people globally. This is why Thailand has started a very powerful anti-smoking campaign.

Advertising agency Ogilvy Thailand came up with simple idea that has had a strong impact in Thailand and across the web. It shows the power in truly understanding the culture and the target audience of any campaign. Take a look.

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campaign, impact, video