THE ‘BRANDLESS’ TREND
It’s hard not to notice that more and more, a simplified approach to branding is entering the marketplace. The reasons for this minimalist style vary.
In some instances a company may want to shed the “baggage” associated with their company name, for some–less branding opens up options for new product lines, and for others, “less is more” is just a more aesthetically pleasing modern look.
What do you think?
