A GREAT REBRANDING
Many brands that are fortunate enough to have longevity, find themselves in need of a facelift or rebrand every 5 – 10 years or so. The reasons are varied– sometimes it’s because the company has changed direction or focus; other times it might just be a need for a modern refresh to an outdated look and feel. Take a look below at what I consider to be a powerful example of “Before + After” rebranding. MORE
THE ‘BRANDLESS’ TREND
It’s hard not to notice that more and more, a simplified approach to branding is entering the marketplace. The reasons for this minimalist style vary.
In some instances a company may want to shed the “baggage” associated with their company name, for some–less branding opens up options for new product lines, and for others, “less is more” is just a more aesthetically pleasing modern look.
What do you think?
THE REDESIGN OF MARTHA STEWART
When you hear the name Martha Stewart, I’m sure many things run through your mind; from her going to jail, her only daughter bad-mouthing her in a new book, to her impeccable array of home and craft accessories.
From a design perspective, I find the branding of her collections to be some of the most sleek, beautiful, modern and consistent looks out there. She has created so many branches of her empire with the various magazines, crafts, linens, pet accessories… the list could go on forever… and yet they each have their own identity and at the same time feel very “Martha Stewart-y”.