APRIL 24, 2013

A GREAT REBRANDING

Many brands that are fortunate enough to have longevity, find themselves in need of a facelift or rebrand every 5 – 10 years or so.  The reasons are varied– sometimes it’s because the company has changed direction or focus; other times it might just be a need for a modern refresh to an outdated look and feel.  Take a look below at what I consider to be a powerful example of  “Before + After” rebranding. MORE