A GREAT REBRANDING
Many brands that are fortunate enough to have longevity, find themselves in need of a facelift or rebrand every 5 – 10 years or so. The reasons are varied– sometimes it’s because the company has changed direction or focus; other times it might just be a need for a modern refresh to an outdated look and feel. Take a look below at what I consider to be a powerful example of “Before + After” rebranding. MORE